Allison Hartsoe

About Allison

Allison’s experience and passion for customer-centric business analysis allow her to measure future value and connect it to the tactical moves her clients need to make today. She has advised 33 of the Fortune 500 on analytics strategies including Nike, BlackRock, New England Biolabs, GlaxoSmithKline, HP, Intel, Microsoft, and Seagate as well as fast DTC companies including Dagne Dover, Paul Fredrick, and Xero Shoes.

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Allison was a Managing Director of AI, Data & Analytics within Ernst & Young’s Private Equity team where she introduced the concept of customer equity for due diligence and value creation analysis. Previously, she was a VP Analytics at digital measurement powerhouse Semphonic where she led several of Semphonic’s largest engagements. Prior to that, Allison cofounded iSyndicate in San Francisco. iSyndicate was backed by Draper, Fisher, Jurvetson and sold digital content to Fortune 500 corporations from media publishers. Allison led the operations team and then the international team, where she opened iSyndicate's first European office in London and later struck a 50-50 joint venture with media powerhouse Bertelsmann.

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Allison is published in Forbes, MIT Technology Review, CIO Times and Fast Company. She has hosted the Customer Centricity Conference at Wharton and was named one of the Top 100 Women in Technology by Analytics Insight Magazine. Her book, the Age of Customer Equity won the 2023 BIMA Best Business Marketing book and is available on Amazon.

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Outside of work, Allison has climbed Mt. Kilimanjaro, bicycled across the US, and rocked a number of local trivia competitions.